Aurora
Hospitality
Illuminating hotel performance globally. We embed directly into hotels and drive commercial results at pace — across groups, meetings and corporate travel.
Embedded.
Not advisory.
Based in Dubai and London, Aurora Hospitality consultants are physically present in client hotels — attending revenue meetings, joining sales calls, hosting site inspections. Operating across the GCC markets, particularly Saudi Arabia, and throughout the UK and Ireland. This is how real commercial change happens.
We drive commercial results at pace across every revenue-generating segment: Group, meetings, incentives or corporate negotiated business. Whether you're opening, recovering, restructuring, or growing, Aurora has a service model designed for your situation.
Our Service Lines
Full-spectrum commercial consultancy covering every revenue segment from pre-opening to mature asset optimisation.
MICE & Group Demand Strategy
Conferences, incentive groups, residential events. Full pipeline-to-conversion methodology covering the entire commercial cycle.
Commercial Recruitment & Training
Role scoping, candidate sourcing, structured assessment and onboarding for senior commercial hires across the UK and GCC. Best in class training sessions, from junior level through to Senior Sales / Director of Sales.
Corporate & Negotiated Business
Global key accounts, national RFPs, local negotiated rates. Building the corporate base that delivers consistent room nights year-round.
New Openings & Ramp-Up
Commercial strategy from day one. Segment activation, channel setup, MICE launch and revenue framework — initial plan delivered within 4 weeks.
Recovery & Sales Transformation
Rapid diagnostic, rate discipline, segmentation reset and embedded interim sales leadership to turn performance around.
Leisure & Contracted Business
Leisure and transient optimisation, airline crew contracts, long-stay and volume agreements. Reliable demand won and retained properly.
MICE is our strongest edge.
Meetings, Incentives, Conferences & Events represent the highest-margin segment in every market we serve.
Aurora's MICE methodology covers the full commercial cycle — from pipeline generation and RFP responses to site inspection excellence and post-event retention.
Whether you need a full MICE audit or hands-on activation support, we bring the process discipline and market relationships that convert pipeline into confirmed revenue.
Engagement Models
From embedded full-time presence to focused project sprints — we flex to fit your commercial needs.
Embedded Consultant
Full or part-time consultant physically based at your hotel. Most effective for ramp-up, recovery and transitions. We attend revenue meetings, join sales calls, and host site inspections alongside your team.
Retained Advisory
Weekly calls, monthly site visits, strategic guidance. Consistent commercial discipline without full-time presence — ideal for hotels that need strategic direction and accountability.
Project Sprint
Intensive fixed-term engagement — recovery programme, opening sprint, or sales team transition. Defined deliverables, clear timeline, measurable outcomes.
Training & Workshops
MICE methodology, revenue management, team performance. Delivered on-site across the UK and GCC. Building capability that lasts beyond our engagement.
Two markets. Deep expertise.
Dual-market presence gives Aurora a perspective that very few consultancies can match.
Gulf Cooperation Council
United Kingdom & Ireland
Lisa Scholes
"Hotel sales is not just something I do — it's something I genuinely love. After two decades in this industry, that passion hasn't dimmed. It's what drives the way I work and the results I deliver for every hotel I support."
Lisa founded Aurora Hospitality with 21 years of senior hotel sales experience — managing high-performing teams, building a global account portfolio producing in excess of £60 million in contracted revenue, and developing deep expertise across every commercial segment: MICE, corporate, local negotiated, crew and airline contracts, and new openings.
Her career spans both the UK&I and the GCC, giving Aurora a dual-market perspective that very few consultancies can match. She thrives on the business of hotel sales — the relationships, the pipeline discipline, and the commercial strategies that make a measurable difference.
Let's talk about
your hotel.
Whether you're opening, recovering, restructuring, or growing — Aurora Hospitality has a service model designed for your situation. Conversations are always without obligation.